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Innovating Wine Packaging with ZORK in South Africa 05/10/2005

 

ZORK Seals It With Innovatra South Africa

Innovatra South Africa is pleased to announce that it is has been appointed the South African exclusive distributor of the revolutionary wine closure ZORK, developed and manufactured in Australia.

The greatest technical challenge facing the wine industry today is how to close a bottle without spoiling the wine. Major retail chains throughout the world are demanding a solution to the key issue of cork taint and random oxidation.

ZORK is a revolutionary new wine closure with the convenience of screw cap and the celebration of cork.

The Major Benefits of ZORK are:

- Consistent performance
- Reliable application
- Robust protection
- Cost Competitive
- Stands out
- Easy to use

Dave Matrai, Innovatra's Director of Business Development, said:

"We are delighted to be working with ZORK in South Africa. The global wine market is a crowded environment with tens of thousands of brands fighting for shelf space and consumer awareness. The new ZORK closure gives first movers a significant point of differentiation to help them stand out from the crowd. And better still, it gives wine lovers the confidence that they are buying a wine free of taint."

ZORK is a significant contribution to the wine packaging innovation that Innovatra brings to the South African market. More product information is available on this site http://www.innovatra.com/zork.html as well as at www.zork.com.au

Click here for South Africa Winelands Article

Enquiries: Innovatra South Africa- Michael Fernandes +27 82 462 8136

Innovating Dairy Packaging in Australia & South Africa 14/09/2005

 

Innovating Dairy Packaging in Australia and So4packuth Africa

Innovatra brings innovative dairy packaging solutions to Australia and South Africa with the hugely successful K3 tub packaging. Perfect for a wide range of dairy products, the K3 is a combination of printed cardboard and plastic tubs. This provides superior packaging presentation as well as providing a long list of options to increase product differentiation and improve brand loyalty.

Director of Sales (Innovatra South Africa), Michael Fernandes comments:  

"What excites me most about K3 is that there are so many ways in which we are able to enhance consumers brand awareness and ultimately brand loyalty towards a dairy product. I love watching peoples' eye's literally light up when they see K3 for the first time. It adds a totally new dimension to dairy packaging. Interestingly, the same concept has even been used by companies such as SAB Miller for their on-premise beer cups. It's an exciting time to be in dairy packaging!"

Director of Business Development (Innovatra Australia & Innovatra South Africa), David Matrai comments:

"Globally, there's ever increasing competition for valuable shelf space in the supermarket dairy case. Packaging must perform. Having personally seen the impact K3 had in the competitive European market, it's clear that K3's product differentiation and enhanced tools to increase brand loyalty are extremely valuable in the marketing mix. The K3 solution we bring to the dairy table means that dairy marketers have a wider choice of options for product differentiation, building brand loyalty and as a significant bonus, make a difference to the environment. I love it!"

Click here for more information on Innovatra's Dairy Solutions.

 

 

 

   
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